At Monster we support the scene, our bands, our athletes and our fans. We back athletes so they can make a career out of their passion. We promote concert tours, so our favorite bands can visit your home town. We celebrate with our fans and riders by throwing parties and making the coolest events we can think of a reality.

At Monster we are all about the things you care about. What kid dreams about landing a 9 to 5 job? We all dreamed about being pro athletes, musicians and living the life. We know it takes encouragement and support to make that dream a reality, so we created the Monster Army to back the next generation pros.

We're all about our fans rockin' the Monster logo the way they want - on hats, shirts, MX bikes, trucks, gear, or even on themselves. Our idea of a promotion isn't giving away a TV you already got.

In short, at Monster all our guys walk the walk in action sports, punk rock music, partying, hangin' with the girls, and living life on the edge. Monster is way more than an energy drink. Led by our athletes, musicians, employees, distributors and fans, Monster is...

A lifestyle in a can.

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